FORMULA E LINKS UP WITH BEST YOUNG MINDS IN ART AND DESIGN TO CREATE NEW TROPHIES Leading names in
LONDON, UK (August 13, 2018) - Formula E has teamed-up with Central Saint Martins - a world-famous arts and design college - to challenge some of the most innovative and creative young minds to develop a new set of trophies for the ABB FIA Formula E Championship.
The electric street racing series worked in conjunction with a selection of product design graduates from the highly-acclaimed arts school - a constituent college of the University of the Arts London - in a bid to invent bespoke trophies that visually capture and resemble the unique identity of Formula E.
Following a wide brief with plenty of scope for inspiring imagination, the graduates presented their ideas and prototypes with four designs progressing to the final stage in front of a judging panel of Formula E representatives.
It was the eye-catching layered design of Swedish-born graduate Ellen Nyqvist who devised the winner’s trophy - to be handed to the winning driver of the ABB FIA Formula E Championship.
Information and photo source : ABB FIA Formula E Championship