Record media value, broadcast reach, and engagement showcase stunning momentum of 3x3

MIES (Switzerland) – As an exciting new season prepares to burst into action, it promises to be another incredible year for FIBA’s 3x3 basketball having re-enforced its position as one of the most thrilling urban sports worldwide during 2025.

Connecting with fans across all continents and delivering ever increasing value for partners, hosts, broadcasters and stakeholders, FIBA’s 3x3 basketball events strengthened its presence at the intersection of sport, entertainment and youth culture.

The 2025 season featured 17 stops on the FIBA 3x3 World Tour, alongside 19 Challengers and 15 events on the FIBA 3x3 Women’s Series, which continued its upward trajectory - reinforcing the commitment to elevate women’s basketball globally.

National team competitions remained as strong digital drivers, led by the FIBA 3x3 World Cup 2025, alongside continental and youth events. Meanwhile, the inaugural FIBA 3x3 Champions Cup introduced a new elite competition to the annual 3x3 basketball calendar.

FIBA’s 3x3 basketball Managing Director, Alex Sanchez, stated: "We are immensely proud to be able to reflect on 3x3 basketball's best year so far and hitting unprecedented heights in these key metrics – something that highlights its ever-expanding reach. This clearly demonstrates how we continue to unlock the incredible potential of 3x3 basketball and deliver against our strategic objective of making 3x3 basketball the most thrilling urban sport in the world.

"Having recorded all-time high levels of engagement, broadcast coverage and record media value, we will now continue our journey of growth. We remain fully focused on expanding the global footprint of 3x3 basketball in 2026 and this is exciting news for players, fans, broadcasters, commercial partners, private promoters, National Federations and our other stakeholders.”

The new season 2026 will feature many highlights to look forward to throughout the 2026 calendar. These include the likes of the FIBA 3x3 World Cup in Poland during June, the latest FIBA 3x3 Women’s Series and the FIBA 3x3 World Tour which will culminate in the highly anticipated Final during December.

Record media value and broadcast expansion

Media impact and sponsorship visibility proved to be the defining highlight of the season. During 2025, 3x3 basketball generated an estimated 220-290 million US dollars in total media value for sponsors, driven by social media exposure, earned media coverage and television visibility. The figures also served to underline the growing return on investment delivered by 3x3 basketball’s integrated media ecosystem.

Broadcast distribution also reached new highs, with 3x3 basketball securing partnerships that spanned all five continents. Competitions were aired across 234 territories worldwide, significantly expanding the discipline’s growing global footprint.

This was no better demonstrated than an eye-catching 48 percent increase in linear television coverage of the FIBA 3x3 World Cup 2025 compared to the 2023 edition - a new peak of 418 broadcast hours having also been attained.

Surging global fan engagement as 10 million followers landmark passed

FIBA’s 3x3 basketball digital ecosystem continued to drive global visibility and deliver outstanding growth in engagement levels. This was no better underlined than by FIBA’s 3x3 basketball global social community surpassing 10 million followers for the very first time, also representing a standout 20 percent growth, year-on-year.

Across all platforms in 2025, there were 1.5 billion impressions, 1.1 billion video views and 118 million engagements to further illustrate the scale and depth of fan interaction worldwide.

Noticeably, the audience profile remains distinctly young, with approximately 70 percent falling into the 13–34 years old age bracket, a figure that underpins the powerful connection 3x3 basketball has with next-generation fans.

Information and photo source : FIBA 3x3